EST.2012
At PLAY STORY STUDIO®, we tell stories that explore what it means — and what it takes — to be human. Embracing imperfection, challenge, curiosity, and play, we imagine loudly and feel deeply.
Formerly known as PLAY | Storytelling®, the studio continues to explore stories that invite feeling, questioning, and connection — expanding its work across film, theater, immersive narrative experiences, and select brand collaborations rooted in storytelling and emotion.
Our stories often emerge from Latin America, yet they speak to emotions that cross borders and languages. We collaborate with multi-disciplinary artists and filmmakers whose work carries both force and tenderness, risk and empathy.
Funds & Awards
2025 Chilean Minority Co-Production Fund | Chile
2024 IBERMEDIA Co-Production Fund | Spain
2024 COOFILM Female Filmmakers Residency | Spain
2023 PROYECTA, Ventana Sur Co-production Market - WINNER | DCMQ
2023 Peruvian National Production Film Fund - WINNER | DCMQ
2023 Script Revision Lab, Cine Qua Non | Mexico
2023 Story Line Lab, Cine Qua Non | Mexico
2022 Taller de Nuevas Realizadoras Peruanas, DAFO | Peru
2020 Sundance Creative Producing Fellowship
2020 IFP Week with project Malpelo
2019 Film Independent Creative Producing Fellowship
2019 Film Independent Fast Track Market with
2019 Alfred P. Sloan Producers Grant | Film Independent
2019 IFP Audience Award | The Catch
2019 Richard Brick Production Award
2018 Katherina Otto-Bernstein Production Grant
2018 Bertha Tamayo Production Grant
Camila Zavala
Founder & Creative Producer
Camila Zavala is a Peruvian writer, director, producer, and actress based between Lima and Los Angeles, and the founder and creative force behind Play Story Studio. She holds an MFA in Film from Columbia University and a BA in Theater Arts and Communications, and is an alumna of the Sundance Creative Producing Lab, Film Independent Producing Lab, and the Coofilm Residency for Female Filmmakers in Spain.
Through Play Story Studio, her productions has screened internationally at festivals including Tribeca, Telluride, Clermont-Ferrand, and Palm Springs, among others. The studio is currently in post-production on its first feature film, Dime Cuánto Me Quieres, written and directed by Zavala, supported by the Peruvian National Production Film Fund (2023), the Chilean Co-Production Film Fund (2025), and Ibermedia (2025), and selected for PROYECTA, the co-production forum organized by Ventana Sur, the Marché du Film, and the San Sebastián Film Festival.
Alongside her work in film and theater, Zavala has led the development and production of family-oriented theatrical productions in Peru, overseeing projects from initial concept through live performance. In parallel, Play Story Studio draws on her twelve-plus years of experience developing narrative-driven projects for brands and institutions, collaborating with multinational partners such as Samsung, Movistar, Claro, Intel, Sura, Cadbury, Procter & Gamble, and Unilever since 2012.
